Our most recent book is titled Divided We Stand: The 2020 Elections and American Politics. Among other things, it discusses party organizations and campaign finance.
The future of news and information is upon us. Welcome to the shards of glass election — and news era.
Why it matters: How and where Americans get informed has broken into scores of pieces — from young men on Joe Rogan's podcasts, to suburban women following Instagram influencers.
Both campaigns have targeted small, often little-appreciated shards to reach hyper-specific pockets of potential voters. The campaigns are doing this with unorthodox, sometimes lengthy media appearances and precision ad targeting.Former President Trump reached way more potential male voters with his three-hour Rogan conversation (33 million views over the weekend) than he could have with a dozen or more appearances on Fox News, CNN and MSNBC combined. All three cable news networks skew very old in viewership, with median ages ranging from 67 to 70.
Vice President Harris reached more young women on Alex Cooper's "Call Her Daddy" podcast, a show about sex and relationships, than she could on CBS' "60 Minutes" and ABC's "The View" combined. Both shows skew very old, too.
Memes, prediction markets and long-form podcast interviews shape the conversation as surely as any front page.
