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Divided We Stand

Divided We Stand
New book about the 2020 election.

Saturday, September 14, 2024

The Taylor Swift Effect

Our most recent book is Divided We Stand: The 2020 Elections and American Politics. Less than 48 hours after Biden's withdrawal, Kamala Harris became the Democratic Party's presumptive nominee.  And in just a few weeks, the race has changed. 

 Maggie Astor at NYT:
Taylor Swift’s endorsement of Vice President Kamala Harris on Tuesday and her call for her fans to vote drove hundreds of thousands of people to voter registration resources.

Her post on Instagram included a link to Vote.gov, a website run by two federal agencies, the General Services Administration and the Election Assistance Commission. About 406,000 people clicked on the link in the 24 hours after Ms. Swift posted it, according to a spokeswoman for the G.S.A.

That link accounted for more than half of the roughly 727,000 visitors Vote.gov received from Tuesday to Wednesday. The remainder was likely driven by the debate itself. Last week, from Sept. 3-9, the site received an average of about 30,000 visitors per day, according to the agency.

Vote.gov serves as a clearinghouse that directs prospective voters to their state’s registration website. Since people cannot register to vote directly on the site, it is not possible to determine how many of the people who clicked the link also registered.