Natasha Korecki and Daniel Strauss at Politico:
The Democratic Governors Association is planning to launch an ad calling Illinois Gov. Bruce Rauner's right-wing challenger "too conservative" for the state — an apparent move to boost state Rep. Jeanne Ives in her campaign's final days.
The ad, which is slated to begin airing on broadcast and cable TV in the state Friday, begins with a question: "When is a conservative leader too conservative for Illinois?"
But it quickly evolves into a list of Ives' conservative positions, presenting them in a way that could be appealing to some Republican primary voters.
...
The strategy is more reminiscent of the Missouri Senate primary in 2012, when Democratic Sen. Claire McCaskill paid for ads calling then-Rep. Todd Akin (R-Mo.) — whom she viewed as her weakest possible opponent — "too conservative" for the state.
"Using the guidance of my campaign staff and consultants, we came up with the idea for a 'dog whistle' ad, a message that was pitched in such a way that it would be heard only by a certain group of people," McCaskill wrote later in her memoir. "I told my team we needed to put Akin’s uber-conservative bona fides in an ad — and then, using reverse psychology, tell voters not to vote for him. And we needed to run the hell out of that ad."
