Fear Appeal

A email from the DCCC is explicitly using a fear appeal, with Rep. John Lewis saying that the prospect of an enlarged GOP majority "terrifies" him.:

Barack Obama's election was one of the proudest days of my life. I felt like I had spent decades fighting for that moment...and in many ways I had. But now 6 years later, Republicans are trying once again to tear the President down. And quite frankly, it terrifies me what they could do if they grow their Tea Party Majority in this election. That's why I need your help. That's why I need you to answer President Obama's call-to-action right now. I'm not ready to give up on his last 2 years in office. And you shouldn't be either. The most critical deadline of the election is in 3 days. Can I count on you right now? ALL GIFTS TODAY MATCHED! Chip in $5 immediately >> Chip in $35 immediately >> Chip in $50 immediately >> Chip in $100 immediately >> Chip in $250 immediately >> Or click here to donate another amount. Thanks, Congressman John Lewis Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 www.dccc.org | Not authorized by any candidate or candidate's committee.