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Divided We Stand

Divided We Stand
New book about the 2020 election.

Saturday, January 15, 2011

Outside Money in 2010

In The Forum, Michael Franz finds that outside groups did sponsor a large number of broadcast ads (see below) but that pundits have hyped their impact.









He concludes:
It is absolutely true that interest groups spent more on television advertising in 2010 than in any previous cycle, for example. But candidates also spent more, and the share of interest group advertising was still reasonably low. It is also true that Republican groups spent vast sums more than the Democrats, but Democratic candidates spent more and leveraged their incumbency advantage to raise more. The Democratic Party also helped to fill the void.