News Sites & 2008 Race: Lingering Impact

Several months after the election, news sites continue to benefit from the interest that the 2008 election generated. From MediaWeek:

According to numbers compiled by Nielsen Online, in March category giants MSNBC.com (39.9 million uniques) CNN.com (38.7 million and Yahoo News (37.9 million) each saw their unique user bases dip just a few percentage points since their November peak. It seems as though the mega-interest in the great race between Obama and Sen. John McCain has habituated users to garner more news online.